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Who should ceramic coat My vehicle?

As a professional of ceramic coatings installer, it pains my heart when I meet customers that have been failed by or un-impressed by the performance of a “ceramic coating” previously placed on their vehicle. This can happen for a number of reasons, 1- the “Ceramic Coating” has expired (reached the end of its shelf life before being used). 2 - A possibility is improper care after the coating was applied. 3 - The ceramic coating installer is using inferior products instead of Proffesional grade or over selling a coatings value, (the word ceramic is on so many auto care products these days its baffling). 4 - Or just plain ole installer application error! Even at reputable detail or coating shops, installers or trainees can mess up on the prep process, incorrectly apply or totally miss sections. Maybe you’ve been oversold- By “oversold” I mean inflating the effects and results of a service or product being sold, in this case the ceramic coating. It’s the same principle as paying for a bad detail- we think.. ,”well this was a waste of time and money- I’m not doing this again!” Or, “I could do this myself!” As a result of not meeting the expectations sold to you- the customer. This in turn can cast a negative light on and devalue other professional installers, who actually do good work, use professional products and very different from the “bad experience” that was just had. This leads to the question, what can I do to minimize the chance of experiencing this and how do I know who to trust with Ceramic Coating my vehicle? Here it is! Step by Step:

The Research: If you happen to be unfamiliar with what a ceramic coating is and how it works. Do some research or check out our Ceramic Coatings page on this site here. We do research on everything else right? Do the same for seeing what ceramic coatings are and what they are not. Know what to expect. The Website: So, you’ve done your research.. now you’re looking for a professional detailer to polish and or coat your vehicle. What does the business website or social media look like? Is it informative? Is it personable? Is it accurate? Many websites these days are professionally optimized. Meaning a certain number of keywords and other placements are used to help the website show at the top of the search page for a given service or product in any given area. While this is great for the business since they get more calls and exposure - remember, what we are looking for is information that speaks to the knowledge, and character of the detailer or detailers that work at that business. Which leads to our next step.. The Reviews: So, reviews are great! However what you may not realize is- there are companies that are paid to write reviews! Or even software that can hide bad reviews from reaching that businesses google listing review section. A few, keys to noticing this are a massive number of reviews on a google listing and the quality of reviews… are they pretty general or very specific? This in itself is a huge tell tail sign of the honesty or lack of in that particular businesses practices. The Detailer: Call the business or contact them via the website.. The goal is to ask specifics. Example: What process do you follow before ceramic coating a vehicle? Or: I notice you offer a few different kinds of ceramic coatings, what are some of the differences between them? What happens if my coating fails within the number of rated years? How is the ceramic coating properly maintained? If I want to maintain it myself, do you offer any guidance or training? The reason for asking questions is not only to get answers, but see how knowledgeable and professional the person on the other end is. After all, we don’t just hand over our car keys to anyone! Lessons Learned?? Ask Questions.. What is the coating brand being installed, Is the price given including pre-polishing or correction of the paint? (Even many brand new vehicles are in need of this process). If so you’ll notice it in the sun or a very well lit garage or shop. Does the quote include Coating of the plastic trim? Glass? or just the paint? What is the rated number of years for the ceramic coating offered? These questions will give you an idea of the value your getting for your dollar vs going with a professional ceramic coatings installation business. The overall take away being, do your research within reason, ask questions about product and process. This goes a long way in your desired results being met or even exeeded! J. Nichols

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